
I have put together a few tips to help guide you in your purchase of your diamond ring.
When buying a ring you should look at the combination of the 4 c’s and a price that fits your budget with out sacrificing too much quality.
- Cut
Try to buy a diamond with a least a very good cut, cut previously has been over looked but this is what has the most effect on the scintillation or fire that you new diamond will have, cut shouldn’t be confused with shape which we will look at as well on this page.
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Clarity
All but very few diamonds will have natural inclusions, its the size and location of these natural marks that effect the clarity, try to stay away from eye noticeable inclusion (referred to as I or P) grades above si2 are harder to notice the inclusions.

- Carat
Refers to the size of the diamond, sometimes referred to as points, ie 100 points equals 1 carat, 1 point = .01 carat
Is big always better? Sure size can look stunning but at what price in the other grades? Do you want a really big diamond with eye visible inclusion?
Try to get the best of all of the four C’s. Let my experience help guide you through the pros and cons of each, we can get diamonds of all shapes, sizes, colour, and clarities to demonstrate to you the differences.
So where does shape come into it?
There are literally hundreds of different shapes - please see below for our gem and diamond buying guide for more specific information. The "4 Cs" still come into play regardless of shape.

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Round Brilliant Cut
By far the most preferred diamond shape, the round-brilliant cut is also the most optically brilliant because of its 360-degree symmetrical shape. A round brilliant is a great choice if you want the most sparkle and the most enduring classic shape. The round shape has been cut for centuries, but in 1919, Marcel Tolkowsky defined specific angles and proportions to yield the most brilliant diamond, which form the basis for the modern "Ideal" cut round-brilliant diamond. Round-brilliant diamonds are the only shape to have this ideal proportion defined. The round silhouette works with almost every mounting, from classic solitaires to the most avant-garde designs. Rounds can be set into four or six prongs, based on the design of the setting, or into bezel mountings (a metal band that runs around the edge of the diamond to hold it securely in the setting). In general, if the round brilliant has an Ideal cut or Very Good cut, you want the setting to have the least amount of metal around the stone so that it is held securely but does not cover up too much of the diamond and block light from entering the stone. |
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Princess Cut
The princess cut is a modern classic of clean, square lines and beautiful sparkle. This shape is the perfect choice if you prefer a square or rectangular outline but want the brilliance of a round. Developed in the 1970s, the princess cut is now second only to the round brilliant in popularity. The cutting of this diamond combines the step-cutting of the emerald cut with the triangular facets of the brilliant cut and is cut with right-angle corners. Although most prefer a square outline, some stones are cut with a slightly more rectangular outline. The princess cut works beautifully as a solitaire but also looks great paired with side stones, especially trillions or smaller princess-cut diamonds. It is important to protect the more vulnerable corners with a V-shaped prong at each point. |
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Asscher Cut
This elegant shape is a variation on a classic emerald cut, developed in 1902 by the venerable Asscher brothers in Holland. The Asscher cut is not a traditional choice but has gained deserved exposure recently because of celebrities wearing the cut. The uniqueness of this shape is defined by the pavilion, or bottom part of the diamond, that has a "scissor cut" with all facets step-cut down toward the culet, or point on the bottom. The blocked corners add to its geometric appeal, making the diamond appear almost octagonal. It is usually cut to a square outline as opposed to rectangular. This diamond shape is beautiful in a simple solitaire or in a setting that has simple geometric lines or side stones such as baguettes. Ideally, the setting for an Asscher cut should not hide the unique blocked corners. |
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Marquise Cut
The marquise cut is a regal, elongated shape with tapering points at both ends. Its shape tends to flatter the finger, making it appear longer. When choosing a marquise cut, the length-to-width ratio should be considered. Usually a ratio of 2:1.0 is preferred, meaning that the length of the stone should be about 2 times the width of the diamond. However, like all fancy shapes, personal preference prevails, and some may prefer a shorter, wider outline or longer, thinner shape. Just look for good symmetry to ensure overall beauty no matter what outline you prefer. This shape works in a simple solitaire setting or looks beautiful with side stones, especially baguette or trillion shapes. A marquise-cut diamond should be mounted with six prongs: four positioned on the sides to hold the body of the stone securely and two V-shaped prongs to protect the points at either end, the most vulnerable part of the diamond. |
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Emerald Cut
The emerald-cut diamond is among the most classic of diamond shapes. Its clean lines come from step-cutting, or parallel line facets. It is always cut with blocked corners and is usually cut to a rectangular outline, although a few are cut to be more square. Because of its simpler faceting structure, larger inclusions are sometimes more visible to the unaided eye, so diamonds cut in this shape usually need to be higher clarity (I1 or I2 clarities should probably be avoided). Length-to-width ratios should be considered when choosing an emerald cut: Usually a 1.50:1.00 ratio is preferred, meaning that the length of the stone should be about 1½ times the width of the diamond. However, like all fancy shapes, personal preference prevails, and some may prefer a squarer outline, or longer, thinner rectangle. An emerald cut is loved by purists and looks especially wonderful set in platinum, in a simple setting or a baguette side-stone setting. |
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Radiant Cut
The radiant cut is a beautiful combination of the classic emerald cut and the sparkle of the round brilliant. The radiant cut is similar to the princess cut but is usually (though not always) a more rectangular outline and has blocked corners like those of an emerald cut. The cutting is a combination of the step-cutting of the emerald-cut diamond with some triangular faceting of the brilliant cut. The radiant cut is dramatic as a solitaire but also looks great paired with side stones such as baguettes, trillions, or princess shapes. A radiant-cut stone should be set with special prongs to hold the blocked corners securely. |
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Cushion Cut
The cushion cut is an unusual diamond shape and an interesting alternative to an oval- or princess-cut diamond. Because these are relatively rare, this shape is for someone who wants something few people possess. The modern cushion shape is based on an antique cushion cut, which is a combination of round and square outline with a softened square or "pillow" shape. A cushion-cut may be squarer with length and width in equal proportion, or may have a slightly elongated outline, depending on the individual stone and the wearer's preference. As a solitaire, it makes a statement and also looks wonderful paired with side stones such as baguettes. A cushion-cut diamond setting should have at least four secure prongs. |
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Pear Cut
The pear shape is a beautiful, feminine diamond shape with a rounded end on one side and a tapering point at the other. It is lovely as the center stone in a ring or outstanding as a pendant or pair of drop earrings. As with many fancy shapes, length-to-width ratio should be considered. Usually a ratio of 1.5:1.0 is preferred, meaning that the length of the stone should be about 1½ times the width of the diamond. Some may prefer a shorter, wider outline or a longer, thinner shape. Good symmetry is a must for pear-cut diamonds. This will ensure that light is reflected evenly, especially in the point. The asymmetrical shape should be considered when setting a pear cut, which looks beautiful as a solitaire, or with side stones, especially smaller pear-cut stones or baguettes. A pear-shaped diamond should be mounted in a special setting with five prongs: two to hold the rounded end, two to hold the curved sides of the stone securely, and one V-shaped prong to protect the point at the other end, the most vulnerable part of the diamond. |
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Oval Cut
The oval cut is most similar a round-brilliant cut and combines the round's sparkle with a flattering, elongated outline. It makes a good choice for someone who wants a unique shape but loves the fire and brilliance of a round diamond. The length-to-width ratio of ovals can vary based on personal preference. Generally a ratio of 1.5:1.0 is preferred, meaning that the length of the stone should be about 1½ times the width of the diamond. However, like all fancy shapes, personal choice should guide you; some may prefer a shorter, wider outline or a longer, thinner shape. The relatively symmetrical shape lends itself well to a variety of mounting styles. Most oval cuts look great in any mounting meant for a round brilliant as long as the setting that holds the diamond has six prongs properly spaced for security. |
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Heart Cut
The heart-shaped diamond is the most romantic of diamond shapes. It is similar to the pear shape but has a cleft in the rounded end that forms the lobes of the heart. The complexity of the shape requires skilled cutting to ensure proper brilliance. Symmetry is a big consideration for this shape, as the outline needs to have a pleasing, obvious heart outline apparent in the setting. The lobes should be rounded (not pointed) and clearly defined. Heart-shaped diamonds should be mounted in special settings with five prongs: two at the lobes of the heart, two on the sides of the heart, and a V-shaped prong to protect the point of the heart, the most vulnerable place on the diamond. |
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Trillion Cut
The trillion cut is a dramatic cut that makes a bold statement. It was developed in the 1970s as a variation of the radiant cut, combining step-cutting and brilliant faceting. While often used as side stones, this cut is rarely used for the center diamond, so it is somewhat scarce in larger sizes. The triangular shape needs to be considered with the style of mounting and would probably go best in a simple solitaire or geometric setting that works with the unique shape. The trillion cut will require a special setting that highlights its beauty. |
So what about coloured gemstones?
Buying colour is completely different but some of the rules still apply.
- Colour
This is what you are buying so a lot comes down to personal choice. Ensure that the saturation of colour is even throughout the gem with no ‘windows’ of light or dark patches.
- Clarity
Similar rules as to diamonds, but these gems are not graded in the same way. Look out for inclusions make sure these are not eye visible or detract to much from the look.
- Cut
Most coloured gems are mixed cut, of all manner of shapes, as long as it returns some light and looks good
- Carat
Same as diamonds, although the dimensions between different types of gems will vary as the S.G.s (specific gravity) are different
When I'm looking at buying coloured gemstones if I like how it looks I buy it. Remember that not all garnets are red, not all diamonds are colourless and sapphires are more than blue…..
What about synthetics?
I’m a Gemmologist so I’ve spent years studying natural gemstones and have a passion for the real things. Sure synthetics have their place in the market, but we love the real thing, so we prefer to stock the real ones.
Let us know your diamond and gem requirements and we will source a gem for you.